TAPA Webinar Schedule
The Benefits of Employee Selection with Jay Shorr
Jay will share his perils on how to make the most of your current employee base, how to recruit and maintain your staff for long term success and future expansion.
- Do you ever wonder how to find great employees?
- Do you ever wonder why employees leave and go elsewhere?
- How do other practices keep staff longer then I do?
- How should we give incentives to our employees?
Topics will include: Recruitment, Hiring Selection, Incentive Structures, Team Building/Practice Efficiency, Goal Setting/Practice Development, and Staff Satisfaction/Retention
Available for viewing to TAPA Members in the Webinar Archive
Alma Laser: A More Comfortable Approach to Silky Smooth, Beautifully Bare Skin. Exploring the Next Generation in Laser Hair Removal.
According to data collected by The American Society for Aesthetic Plastic Surgeons Society (ASAPS), laser hair removal remains one of the top 3 most popular non-surgical cosmetic procedures in the US today. Join Martin Braun, M.D., a noted pioneer in laser hair removal as he explores the evolution of these treatments and discusses new, innovative technologies that have redefined laser hair removal, making the experience more comfortable and better than ever.
Available for viewing to TAPA Members in the Webinar Archive
HydraFacial™ – Solution-based skin resurfacing treatments that generate immediate results and profits
In today’s increasingly competitive aesthetic market, it is critical to keep your practice ahead of the competition with new technology that has proven results and high patient acceptance/satisfaction. Practitioners also need to always think about return on investment (ROI) when making business decisions. Please join Glenn H. Weissman, M.D. for this webinar that is designed to help practitioners understand (1) the clinical efficacy of the HydraFacial™ hydradermabrasion procedures, as well as (2) the effective strategies for building a profitable aesthetic practice and gaining better return on investment with the HydraFacial MD® system.
Objectives:
1. Explain the findings from scientific studies, including:
• How hydradermabrasion significantly increases skin thickness, fibroblast density and resident antioxidant levels.
• How its use with Intense Pulsed Light (IPL) gives better outcomes
2. Explain the effective strategies and tactics for building a profitable aesthetic practice in a slow economy by:
• Driving patients to the HydraFacial treatment
• Up-selling and cross-selling to ancillary treatments
• Keeping patients coming back with home-use skincare products
3. Explain the clinical and economic benefits of integrating home-use products into treatment regimen
4. Explain proven cost-effective patient marketing and promotion techniques
Available for viewing to TAPA Members in the Webinar Archive
Aesthetic Builder Webinar - Revitalize Your Aesthetic Business with Proven, Hands-on Marketing Tactics
Speaker: Greg Stickley, Business Marketing Consultant.
Nationally recognized Aesthetic Builder Seminar Series is now available online. This 30-minute webinar covers the following topics:
- How to dominate your area with minimal marketing dollars
- How to become a skin education center
- Proven strategies for attracting new patients and clients
- Effective ways of increasing client retention
- Increasing retail take-home product sales and ancillary service sales (cross-selling & up-selling)
- Discover new trends in the industry and new technologies featured on national television.
- Q & A
Available for viewing to TAPA Members in the Webinar Archive
Fractional Pixel CO2 and Erbium with Combination of Chemical Peels
Don’t miss this opportunity to hear from renowned expert Peter Rullan, M.D. In this exclusive webinar session, Dr.Rullan discusses how to obtain better clinical results when treating wrinkles, photo-aging and acne scars by mixing pixelated ablative laser resurfacing with chemical peels. By combining Pixel fractional CO2 and erbium laser treatments with the CROSS method for scars, and TCA or modified phenol for wrinkles, see how you can get that “wow” effect that leads to a busy, self-referring cosmetic practice.
Webinar Topics:
- Fractional CO2 and erbium for resurfacing scars and wrinkles
- Review of treatment protocols
- Consultation: Who is the best candidate?
- Treatment plans
About the Speaker:
Peter Rullan, M.D. A Diplomate of the American Board of Cosmetic Surgery with special certification in Dermatologic Surgery, Dr. Rullan practices at The Dermatology Institute in Chula Vista, CA. His areas of special interests and training include the treatment of acne and psoriasis; chemical peels for acne scars, skin rejuvenation and pigmentation; and sclerotherapy of spider and varicose veins. Dr. Rullan is a filler Instructor for Allergan, Bioform and Artefill (Suneva).
Available for viewing to TAPA Members in the Webinar Archive
Fraxel re:store DUAL System
Deliver superior results with greater comfort!
Thermage and Fraxel, the most trusted names in skin tightening and skin resurfacing, deliver®
on their promise to offer the most innovative solutions to your practice. Introducing the new® Fraxel re:store® DUAL System.
Linda Knapp, RN, Solta Medical Clinical Specialist
In part two of our series, Linda Knapp, RN will discuss how the Fraxel re:store DUAL System is the first system with dual fiber laser technology which effectively targets specific superficial skin layers while increasing the procedure speed by 25%.
Available for viewing for TAPA Members in the Webinar Archive
Thermage CPT System
Deliver superior results with greater comfort!
Thermage and Fraxel, the most trusted names in skin tightening and skin resurfacing, deliver®
on their promise to offer the most innovative solutions to your practice. Introducing the new®
Thermage CPT™ System.
Shawn Carter, RN, Solta Medical Clinical Specialist
In part one of our series, Shawn Carter, RN will discuss how the Thermage CPT System offers consistently beautiful results with more comfort resulting in greater patient satisfaction.
Available for viewing to TAPA Members in the Webinar Archive
Measure the Pulse of Your Marketing Efforts
You know you need to market, but how effective are you efforts? By measuring the impact of your efforts, you can refine and optimize your "marketing mix" to capture more customers and to make the most of your prospective customer.
Speaker: Cheryl Whitman is the founder and CEO of beautiful forever (Engelwood Cliffs, N.J.), a consulting firm specializing in business, marketing, age management and wellness. Ms. Whitman is the developer of the highly successful educational manual, The Aesthetic Medical Success System, a complete educational guide to building, managing and marketing your cosmetic practice or medical spa. She leads the industry in working with physicians and entrepreneurs to establish and grow their aesthetic medical business. Her aesthetic medical background spans over 30 years of consulting.
Available for viewing to TAPA Members in the Webinar Archive
TAPA Sponsor Webinar by Alma Lasers
Soprano SHR Hair Removal Study
Virtually Painless Technology Results
Do you offer safe and effective hair removal for darker skin types? Are you frustrated with the pain associated with laser hair removal?
Don’t miss this unique opportunity to explore breakthrough technology and clinical data in a focused discussion on the latest pain-free hair removal research, led by clinical expert Martin Braun, M.D.
Dr. Braun will present comparative results of conventional diode laser hair removal versus low-energy diode laser hair removal. Repetitive heat stacking phenomenon challenges the theory of selective photothermolysis.
With the reliability of a diode, comfortable and safe laser hair removal is finally a reality – even for darker skin types.
Available for viewing to TAPA Members in the Webinar Archive
HydraFacial - Solution-based skin resurfacing treatments that generate
immediate results and profits
| By attending this webinar, you will learn: |
| 1. |
Findings from Dr. Bruce Freedman’s scientific studies on: |
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How Hydrodermabrasion significantly increased: |
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Skin thickness. |
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Fibroblast density. |
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Resident antioxidants levels. |
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How its use with IPL (Intense Pulsed Light) gives better outcomes. |
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| 2. |
How to build a profitable aesthetic practice with the HydraFacial MD®. |
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Better Return on Investment (ROI). |
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Increase cash flow & repeat patients |
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Three-prong revenues: HydraFacial treatments, cross-selling of other services and take-home/retail product sales. |
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Integrate take-home products into treatment regimen for better results & profits. |
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Cost-effective patient marketing & promotion techniques. |
Available for viewing to TAPA Members in the Webinar Archive
Understanding the Certified Aesthetic Consultant Program
The Certified Aesthetic Consultant (CAC) program is a newly introduced comprehensive certification program designed to create successful and competent aesthetic practioners and office staff.
In this 30 minute webinar we will be explore the key components of the CAC program. You will learn what is required to gain your certification including how you gain credits from online and live courses. We will review the structure and objectives of a typical online module and discuss how to prepare for your certification exam.
Attendees of the webinar will receive a $200 discount towards their enrollment for the CAC program.
Available for viewing to TAPA Members in the Webinar Archive
The Power of Invertising
The most effective method for growing your business is by focusing on your existing patient database.
By attending this webinar, you will learn the following:
- Cross-Marketing techniques to enhance revenue from existing patients
- Methodologies for patient retention
- The best tactics for recruiting practice ambassadors
- Effective outreach methods—via, web, phone and mail-- to your present database
- How to track and monitor the results of your invertising efforts
All attendees who attend the webinar and complete a post-webinar evaluation will receive a copy of Dr. Tager’s book, The Art of Aesthetic Practice.
Available for viewing to TAPA Members in the Webinar Archive
Empowering Staff To Be Revenue Generators During Challenging Times
How to Make Staff Better Sellers of Your Services;
Available for viewing to TAPA Members in the Webinar Archive
In Person Closing Techniques For Staff And Physicians
This webinar addresses three key points that will enhance your approach to booking consultations and converting them into scheduled treatments and procedures.
Available for viewing to TAPA Members in the Webinar Archive
Phone Closing Techniques For Staff: The Dos and Don'ts
This briefing will address five common reasons phone inquires are not closed by the staff and steps the physician-practice owner can take to solve this problem.
Available for viewing to TAPA Members in the Webinar Archive
Note: All webinars will be archived and available for TAPA members after live viewing.
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